AI in Horror Film Production: Meta Partners with Blumhouse for a Hollywood Test

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Meta has revealed a partnership with the American horror film studio Blumhouse, best known for producing movies like Get Out, to test its new AI-powered video creation tool called MovieGen, which is currently in its experimental phase.

As part of this collaboration, Blumhouse selected a group of directors to experiment with Meta’s tool, including Casey Affleck, director of Light of My Life and an Academy Award-winning actor for Manchester by the Sea in 2017, and Aneesh Chaganty, the director of Searching.

These directors worked on creating video clips designed to be integrated into longer sequences. According to Meta, while practical filmmaking experience remains irreplaceable, MovieGen's models have helped filmmakers quickly express ideas and explore different visions, tones, and moods in video generation.

Language models, such as the one used in MovieGen, are based on extensive databases, enabling them to generate content—whether text, images, videos, audio, or code—based on prompts written in everyday language.

MovieGen can produce videos from text prompts, but also from images, and it allows for the editing of existing videos. The model also provides the ability to add soundtracks to videos, following the same prompt-based process.

MovieGen is the third image-generation model developed by Meta, following the first version released in July 2022 and the second in November 2023. None of these interfaces have been made available to the general public yet.

Jason Blum, the founder of Blumhouse, commented in the statement, "These will be powerful tools for filmmakers, and it's important to involve the creative industry in their development to ensure they're the most suitable."

However, generative AI is causing concern for many artists, from Hollywood filmmakers to video game developers, leading to strikes and lawsuits regarding intellectual property rights violations. These creators are particularly demanding guarantees that their voices and movements won’t be used without their consent, along with fair compensation for their work.

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